23 nominated Scottish places, people, things and attractions revealed
The Loch Ness Monster, Highland Games, Glen Coe, Haggis and The Willow Team Rooms all make the list
Ever wondered what your name would be in mandarin? Well now 23 points of interest in Scotland, which currently don’t have a Mandarin name, are being put forward – as part of a wider list of British locations – to be named by the Chinese for VisitBritain’s new ‘GREAT names for GREAT Britain’ campaign.
In China it is popular to give names to favourite celebrities, places and foods that give a literal description of what Chinese people think about these things. For example, British actor and Sherlock Holmes star, Benedict Cumberbatch, has been affectionately named ‘Curly Fu’. So in a campaign first for a national tourist board, VisitBritain and VisitScotland are inviting Chinese tourists to come up with the most fitting, amusing and memorable mandarin names for some of Scotland’s most loved attractions.
Revealed recently on VisitBritain’s Chinese social media platforms (Weibo/WeChat), the expanded list 101 British landmarks featuring in the £1.6m campaign (full Scottish list below) cover a wide range of locations and will be released in groups of ten each week. The first batch covers points of interest with a royal connection and the process itself will last ten weeks.
Highlights from Scotland’s shortlist include Eilean Donan Castle, Glennfinan Viaduct and the wonders of Fingal’s Cave, not forgetting Jacobite’s personal favourite, Nessie, the Loch Ness Monster.
Scotland will be celebrating its Year of Food and Drink in 2015 so traditional favourites such as haggis, Loch Fyne, Arbroath Smokies and The Malt Whisky Trail are all on the list, along with key events The Highland Games and The Royal Edinburgh Military Tattoo.
Themes for the campaign are: royal, quirky, shopping/luxury, events, film & literature, countryside, natural wonders, history & castles, food & drink. Chinese visitors will engage with the campaign through a specially developed microsite and on social media.
Names for 101 suggested points of interest can be submitted on the campaign microsite, where those with the most “loves” win prizes and the chance to have their names recognised in Britain. The idea is that travellers will then come to Britain and post photos of themselves experiencing a point of interest, along with their suggested Chinese name on VisitBritain’s Chinese social media channels (WeChat and Weibo).
All the new Chinese names are likely to be unveiled in March 2015. In the meantime all suggestions are welcomed by tweeting #greatnames.
Full Scotland List
Loch Ness Monster (Nessie)
The Willow Tea Rooms
Malt Whisky Trail
The Style Mile
The National Wallace Monument
Eilean Donan Castle
The Elephant House
Balmoral Castle & Estate
The Royal Edinburgh Military Tattoo
Loch Lomond & the Trossachs National Park
Cairngorms National Park
Some well-known British people, things and attractions named already include:
Stonehenge – Ju Shi Zhen (Huge stone clusters)
Big Ben – Da Ben Zhong
Benedict Cumberbatch (British actor) – Curly Fu
Edinburgh – Ai Ding Bao 爱丁堡 (meaning a castle named Ai Ding)
The Gherkin – Xiao Huang Gua 小黄瓜 (the pickled little cucumber)
London Eye – Lun Dun Yan 伦敦眼
Shakespeare – Sha Weng 莎翁 (Mr.Sha)
Mr.Bean (British character) – Han Dou 憨豆 (Funny beans)
Beatles – Pi Tou Shi 披头士 (meaning Gentlemen with long hair)
Fish & Chips – Zha Yu Shu Tiao 炸鱼薯条